Over the past three decades, I’ve written and/or conceptualized content for a multitude of platforms, from press releases to blog posts to social media posts to landing page text to everything in between. Below are some examples of my work. You’re more than welcome to share this link with colleagues for review purposes but please do not post in a public forum. This is a private link. To read my public-facing stories about food, culture, music and the arts, simply click on my name in the top left corner and you’ll be taken to the home page of my website.
VIRBAC BLOG POSTS & ARTICLES
B2C article about canine deafness
Profile of Virbac Regional Sales Manager for B2C website
B2B article about various animal healthcare products
B2C article about an unusual animal rescue organization
B2B, veterinarian-facing landing page text: Stelfonta
PRESS RELEASES
Virbac HPM release
Press release about Bass Hall attaining sensory inclusive status
Link to Bass Hall blog. I wrote all of the content for the Bass Hall blog, “Stage Door.” Content included fun, quick-hit articles; artist interviews; and press releases that I repurposed into blog posts. I created, designed and managed the blog myself. Unfortunately, it was discontinued after I left.
NEWSLETTER
Angels in the Wings was the Bass Hall/Performing Arts Fort Worth newsletter for those who donated to PAFW, the non-profit organization that manages Bass Hall. I was the Editor-in-Chief and wrote and/or edited all the content and coordinated the photo shoots, working with departments across the company.
SOCIAL MEDIA
Over the course of my 12-year career at Bass Performance Hall, I developed the tone and voice for the venue’s many social media channels, starting with their My Space page (that’s how long I’ve been working in the social media space!). Below are some examples of successful posts and campaigns.
CINDERELLA
When the musical version of CINDERELLA came to Fort Worth, the show sent us the glass slippers, in hopes we would take photos of them to raise awareness of the show. I took it a step further, hiring a model (well, my wife and some co-workers) and renting a ball gown from a local costume shop. I thought it’d be cool to take Cinderella around town and have her participate in events that showed off the slippers – line dancing at Billy Bob’s, walking the Trinity Trails, etc. I took and edited all the photos myself and wrote all the copy. The campaign was a major success!
INCLUSION
Whenever there was an appropriate opportunity, we proudly showed our support for the LGBTQ+ community in creative and engaging ways. To celebrate Pride Month, I came up with this idea of coloring the sky behind the Bass Hall angels in the colors of the rainbow flag. I paired the image with a simple, effective quote from Harvey Fierstein, a prominent figure in the Broadway and arts communities.
20th ANNIVERSARY
To celebrate Bass Hall’s 20th anniversary, I launched a very successful social campaign called #BassHallAt20. I shared Hall milestones and special events that took place in those first two decades. The posts that generated the most engagement were the ones that showed the Hall being built or offered behind-the-scenes insight. See these two examples below.
THE PANDEMIC / #BassHallAtHome
I was very careful with how I posted during the pandemic. On one hand, we needed to inform our patrons of event updates and social media was vital to that communication. I balanced those posts with more upbeat content. Many Broadway performers and musical stars began posting at-home and virtual performances, and I shared that content on our channels, usually with great success. For that fun content, I came up with a hashtag, #BassHallAtHome. I always chose content that was connected to Bass Hall. Usually, we were scheduled to present a show tied to the content. Also during this time, I posted pictures of the Hall, promising that someday we would reopen. Those received excellent engagement.
